An independent, AI-powered commercial and financial intelligence briefing for FMCG executives. Not a data dump. Not a consulting project. A sharp, evidence-backed narrative of where value is being created — and where it's at risk.
Brief Us for Your Next Board Meeting →Where is the value? Where are the issues? What should the board focus on?
Send us your data. In 3 business days, you get a board-ready briefing that tells you where the value is, where the issues are, and what the board should focus on. Not opinions. Evidence. Not a consulting project. A sharp, fast, independent scan of your commercial and financial reality.
The executive walks into the board meeting with an external, evidence-backed view that demonstrates rigour and transparency. They don't report to the board. They lead the room.
The client never sees dimensions or frameworks. They experience a commercial intelligence briefing. Behind the scenes, the AI analyses company data across 11 dimensions. These are the engine, not the product.
Is revenue real, repeatable, resilient? Customer concentration, channel dependency, SKU risk, organic vs. price-driven growth.
Can this business command a premium? Price gap vs. private label, elasticity, promotional dependency, baseline erosion.
Gaining or losing shelf access? Weighted/numeric trends, rate of sale, listing gains/losses, channel migration.
Generating returns or feeding a habit? Promo ROI, baseline erosion, frequency traps, pay-for-performance gaps.
Asset or liability? Zombie SKUs, innovation success rate, cannibalisation, portfolio age, complexity cost.
Winning, defending, or declining? Share trends, competitive momentum, segment exposure, category growth delta.
Where is margin made and where is it leaking? By channel/customer/SKU, cost pass-through, mix effects.
Right tools and structure? KPI coverage, reporting cadence, org vs. complexity, data maturity, key person risk.
Is profitability real and sustainable? Cash conversion, add-backs, one-offs, revenue recognition timing.
Balance sheet supporting or masking performance? Inventory trends, receivables, cash cycle, channel stuffing.
What breaks if one thing goes wrong? Supplier dependency, production concentration, key person risk.
Sent after the scoping call. Key principle: we never delay waiting for perfect data. We work with what's available. We're transparent about gaps.
Full P&L, 3 years. Revenue, COGS, gross margin, trade spend, EBITDA. Monthly, by brand.
By customer, channel, SKU/brand, country. Monthly or quarterly. 3 years.
Full SKU list: brand, category, pack size, launch date, status. Current + historical.
List/net prices by customer/channel. Price changes over time. By SKU. 3 years.
By customer/channel. Promo calendar. ROI if available. Monthly or by event.
By SKU, customer, channel. COGS split if available. Monthly/quarterly. 3 years.
Share (value+volume), distribution, rate of sale, category size. Monthly. 3 years.
Listing matrix. Gains/losses. Current + trailing 2 years.
Key competitors, shares, private label trend. Whatever's available.
Commercial org chart. KPIs. Reporting cadence. Current state.
Monthly. Inventory, receivables, payables. Trailing 12–24 months.
30-minute scoping call. No commitment. €3,500 fixed fee. Board-ready in 3 days.
Brief Us for Your Next Board Meeting →